Magazine Issue

STRIDE: July 2023

Welcome to the July edition of STRIDE magazine!

The Australian Podiatry Association reserves the right to edit material for space and clarity and to withhold material from publication. Individual views expressed in this publication are not necessarily those of the Association and inclusion of product or service information does not imply Association endorsement unless specifically stated. STRIDE for podiatry is the official monthly publication of the Australian Podiatry Association Limited. STRIDE for podiatry is copyright and no part may be reproduced without written permission from the Australian Podiatry Association. ©2019 AUSTRALIAN PODIATRY ASSOCIATION, 89 Nicholson St, East Brunswick, VIC 3159, P (03) 9416 3111 W The Australian Podiatry Association would like to acknowledge the traditional owners of all the many Aboriginal and Torres Strait Islander Nations that make up the great continent of Australia. We would like to pay our respects to the Aboriginal and Torres Strait Islander elders past and present, also the young community members, as the next generation of representatives.

In this issue

From the President

From the President

Congratulations to the events team at the Australian Podiatry Association (APodA) for putting together an amazing conference. It was a wonderful opportunity for not only showcasing research updates, but also to reconnect with podiatrists across Australia. Despite the vast distances between many of us, we all experience the same highs and lows through our roles. It was invaluable to share this with each other, in person.   


Being our first major national conference since 2019, it reminded me why it is so important to connect face-to-face. Nothing quite replaces that deeply human and refreshingly informal connection you can make with your peers over lunch (or at one of the many evening functions!) 


It was also truly thrilling to see so many young professionals grasp this opportunity with both hands and contribute wholeheartedly to discussions. Technology also played a formidable role at the conference. Every delegate was just one click away from one another via the conference app, and so many technological innovations were on display at the exhibitor stands. Thank you to our sponsors for helping to make all of this happen.  


If you would like to reconnect with your professional peers, there are some great regional Live and Local events coming your way over the remainder of 2023. These offer another opportunity to connect, though not on such a large scale as our national conference.   


Live and Local events are scheduled for Sydney, Launceston, Canberra and Rockhampton later this year. They provide a great way to connect and gain education from trusted and reliable sources; helping to elevate the podiatry profession.  


Feeling inspired after attending the Australian Podiatry Conference? Want a way to keep those connections alive? Consider being part of one of our special interest groups 


The newest group, Medicines in Podiatry, is for endorsed prescribers and those wanting to pursue the prescribing pathway. Completing additional study is not easy and it can be a lonely process without peer support. This new group demonstrates APodA’s commitment to support podiatrists who are working to full scope of practice.  The connections made through the group will foster mentoring while facilitating personal and professional growth.   


There are so many opportunities ahead for connection, and I am thrilled and privileged to witness so much good come from these connections.  But for now, I’ll take a moment to reflect on what colour orthotics to prescribe for my next patient. Who would have thought colour could make such a difference? Yet another conference eye-opener! 


Thank you to each of you for being a part of this ongoing and deeply important process of collaborating and learning together. Have a great month ahead. 

Ainslie Davies, President

Advocacy & aged care: an update for podiatrists (part 3)

As technology continues to advance and the demand for remote healthcare services grows, the latest guidelines, written by the Medical Board of Australia, are designed to ensure that the standard of care provided through telehealth consultations remains safe.

Whilst presenting as more comprehensive than the existing guidelines, the Australian Podiatry Association (APodA) encourages podiatrists to read these impending guidelines within the context of APodA’s growing library of telehealth resources.  


These resources include: 

  • ‘Telehealth Consultations Guide for Podiatrists’  
  • ‘Telehealth for podiatry’ podcasts  
  • ‘Telehealth webinar; Questions and Answers 
  • Online Podiatry – Accessing Health Experts with Telehealth Technology 
  • ‘RACGP telehealth video consultation guide 
  • Information on third party payers who are currently funding Telehealth 
  • Suggested software platforms 


If you want to learn more about telehealth, and your role in its service provision, there are plenty of opportunities to do just that. For example:  

  1. Ahpra has created a guide for practitioners which reflects, amongst other issues, on telehealth in the context of the code of conduct.
  2. In addition to the APodA resources listed above, this article by Coviu offers interesting insights in the meantime on the concept of ‘efficient telehealth’ – and how to support this outcome in your practice.
  3. To read up on an example of telehealth working in practice, the Journal of Foot and Ankle Research published this recently released paper.
  4. If you’re into podcasts, this short podcast shares an interview with the CEO and founder of Coviu, Dr Silvia Pfieffer, who discusses how the CSIRO helped to shape the future of telehealth.  


Remember to keep an eye out on future telehealth updates from APodA which will arise from a series of collaborative and member-driven projects that are currently taking place.  


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Journal Club is set to launch!

In the ever-evolving world of content marketing, it’s understandable to worry about sharing too much content with your clients, especially if it is your expertise that you are sharing via articles and social media updates. Giving away such insights for free feels almost counterintuitive, yet it’s exactly what your clients are likely to want to read and it’s likely to keep them loyal to your clinic.

The bottom line is that if you’re a podiatrist who runs your own business, you can’t afford to be invisible. Sharing valuable content will help you nurture a thriving community, both online and offline.

Here’s why content marketing is your secret weapon. 

Picture this: you’ve got all this incredible knowledge about foot and lower limb pain, but if you keep it locked away, how will anyone know about your expertise? It’s time to shine a spotlight on what you know. By sharing high-quality content on your website, blogs, and social media platforms, you attract potential clients who are seeking help and, until they read your content, perhaps didn’t know where to turn for this support.

How to stand out

Be solution-focused in your content whenever possible. Your clients don’t want to be bombarded with pushy messages; they want solutions to their foot and lower limb problems. 

Whether it’s mobility issues, a lack of freedom to move as they please, or persistent walking pain, you hold the key to their relief. By addressing these pain points (literally and figuratively) through your content, you become their go-to podiatrist. Plus, satisfied clients will sing your praises in community-based online groups and help expedite word-of-mouth recommendations. Don’t underestimate the power of delivering value upfront. It’s like laying the foundation for a long-lasting relationship.

Provide a solution offline

To build on the above point, don’t be afraid to offer solutions that may even negate the need for a client to visit you. Surely, this doesn’t make sense, right? Wrong. What you’re doing is helping to build trust in your potential client, so that when they have a foot or lower limb issue that can’t be resolved through some simple advice in your blog, you’ll be the first person they’re likely to think of. For example, a simple article on footwear may help guide your potential client to a satisfactory outcome without the need to visit you. This time. By becoming the source of valuable information, you become their trusted guide over time—and top of mind when they need to visit a podiatrist.

Think about who you want to reach

Take some time to sit down (if you haven’t already) and really think about the types of clients you enjoy helping where possible. Or whether you even have a preference.

For example, do you enjoy working with babies and children, or perhaps aged care is where your passion lies—or maybe sports/biomechanics are where your interests lie. Have you taken a look at the Career Framework opportunities, available to members of the APodA to explore? This could spark some additional thinking along these lines.


Perhaps you’re regionally based and prefer not to zero in on a particular type of potential client, instead becoming more generalist in your approach? Content marketing is not just a numbers game; it’s about attracting the right clients—those who value your experience and expertise.


By sharing your insights and speaking to those you want to reach, you filter out those who aren’t the right fit for your practice, leaving you with a community of loyal and appreciative clients.


Don’t be afraid to be personal

All too often, it’s tempting to want to keep your business ‘professional,’ which invariably means taking out the personal side of it. Yet there is a way to remain professional while also sharing the personal as a key part of your brand. Bring out the human side of your practice—share who is on the team, open up around what are they passionate about. Did something funny happen in your clinic that you want to share on social media (not patient-related, of course)? Then don’t be afraid to be personal in your content marketing efforts. This will fast track your opportunities to build an online community. So, stand out and make an impression.

Give away a lot, but not everything

There’s a trick to this. Let’s say you’re writing an article on plantar fasciitis. If your point of difference lies in the “how” of your podiatry services when it comes to treating plantar fasciitis, then talk more about the “what” and “why.” Don’t give away your point of difference, talk around it instead.


By striking this balance, you’ll build a rich and engaging content marketing strategy that keeps you ahead of the competition—without giving everything away.


No matter which path you take with your content, make it a priority to meaningfully connect with your community, which can help to pave the way for a pipeline of potential clients who will keep you top of mind when their foot health needs it the most!

Is ChatGPT right for me?

If you are a member of the Australian Podiatry Association (APodA), you may already be aware that the Member Assistance Program functions similarly to an employee assistance program. It is designed to provide support and guidance on a range of personal and work-related issues.


Offering up to four free counselling sessions per year, the Member Assistance Program offers a safe and confidential space where you can discuss a wide range of issues.  


Whether you’re experiencing work-life balance concerns, personal relationship challenges, workplace bullying, addiction issues, interpersonal conflicts, financial difficulties, grief, loss, trauma, or mental health struggles, the program’s counsellors are here to support you. These professionals specialise in providing short-term, professional assistance tailored to your unique needs. 


Why choose the Member Assistance Program 

The APodA partners with Converge International, a reputable organisation that specialises in providing independent and confidential counselling services. The Member Assistance Program aims to help you manage and overcome various concerns that may impact your personal and professional life. By offering a safe and non-judgmental environment, the program encourages open and honest discussions, leading to improved mental well-being and resilience. 


How to access the Member Assistance Program

This is a straightforward process that ensures your convenience and privacy. Here are the steps you can take to book a counselling session: 


Step 1: Contact the program using one of the following methods:  

  • Phone: Call 1300 687 327 and speak to an intake officer who will assist you in scheduling an appointment at a time that suits you. 
  • Mobile app: Download the ‘EAP Connect’ app to book your appointment conveniently. 
  • Website: Visit and click on ‘Contact Us’ to access the program’s contact information. 


Step 2: At the agreed-upon appointment time, a counsellor will reach out to you via phone or arrange a face-to-face meeting at one of Converge International’s national locations. 


Additional resources and support  

In addition to counselling services, Converge International provides a wealth of helpful resources that you can access for further support. Some of these resources include downloadable tips on anxiety management strategies as well as mental health and stress management techniques. These resources offer valuable information and strategies to help you navigate through challenging times and promote overall well-being. 


Take advantage of this service to enhance your overall wellbeing and find the support you need. Remember, help is just a phone call away, 24/7, 365 days a year. 


While it is possible for an employer to request that an employee work beyond this limit, it’s important to be aware that this request is subject to certain factors that influence just how reasonable these hours are, and the employee’s ability to refuse this request.  


A recent case in the Federal Court of Australia ruled against an employer for breaching these provisions. This article will examine that case and consider best practice principles for employers moving forward.  


Read more. 


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That’s a wrap on this issue of STRIDE! Remember that up-to-the-minute updates are available through our social media channels like Twitter and Facebook (and on our website).