In last month’s launch of this communication and branding series, the focus was on making your brand stand out; whether you’re a podiatrist working in a private practice, in a community centre, or based in a hospital.
This month we’re talking about your website. Perhaps you’re looking to update your clinic’s website, or you want to build a simple and cost-effective website for yourself that serves as your digital business card. Read on to see how you can make this simple and effective.
First up, what kind of website are you after? Here’s some parameters to help guide your decision.
After you have reflected on your Practice Management Software of choice (and considered which web platforms are most suited to this), a good first port of call is to look at the self-build sites. Popular self-build websites include WIX, WordPress, Squarespace and more. These types of platforms feature drag and drop functionalities, along with editable templates, which means you can single-handledly build your own website without needing to engage a professional firm.
However, if you would rather have a website built (or refreshed) for you, a google search in your local area will bring up plenty of web designers, or you may find your future web designer on a platform such as UpWork.
Whichever path you opt to take, ensure:
Next month in this series, we delve deeper into the importance of Google and SEO (Search Engine Optimisation) when you market yourself (or your business) online.
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