Our annual Back to School campaign went incredibly well this year, partly fuelled by so many parents and students keen to return to the classroom on a full time basis for the first time in a long time for many! Here’s the rundown on how it went, along with links to resources you can continue to use throughout the year.
Now that children were less likely to be learning at home, school shoes were naturally high on the agenda this year! A range of foot health-related ‘back to school’ advice was shared with people across Australia via our podcast, media outlets, social media and online communications channels such as Foot Health Australia.
Of particular interest was our podcast, Starting school kids on the right foot. Podiatrist, Hayley Uden and Phil Scala from Colorado discussed why school shoes matter so much for growing feet and how to get it right. We also ran a range of original content across our web channels, including articles like Eight magical tips to help your child tie their laces as well as repurposing useful content including our fact sheets and blogs such as Top tricks for school shoe shopping.
Our quiz-based competition with newly-endorsed Alpha shoes was very well received and it served as a useful springboard to direct people to other informative resources on Foot Health Australia.
Media coverage took off this year thanks to a targeted strategy, with notable highlights including ABC breakfast radio with Dr Helen Banwell, 2GB radio interview with Adele McGarry, a Mamamia feature article and coverage on The Educator Australia news site.
Last but not least, a special thanks to the Australian Paediatric Podiatry special interest group for their involvement in reviewing articles and other content!