Back to School: campaign wrap-up

Thank you to members and partners of the Australian Podiatry Association (APodA) who promoted the important role of podiatrists when looking for the perfect school shoes. The focus for this year’s campaign, Fit Feet = Fit Kids, aimed to ensure children and young adults could leap confidently and comfortably into the new school year with the perfect school shoes.

The APodA emphasised that since children and young adults spend so much time in their school shoes, it is vital their feet are properly supported throughout their days. The message was clear: finding the right shoes to match a student’s activity level is essential. The damaging impact of ill-fitting shoes on a child’s feet, ankles, or knees was also emphasised.

Education was a key part of this year’s campaign, to equip parents and caregivers with knowledge and best practice tips for selecting the best shoe for their child. To support parents, the APodA created a range of resources including a video and fact sheet, which shared tips on hwo to find the right fit.

As part of the campaign, the APodA created marketing materials for its members to promote their services, and their role in supporting the development of kids and young people. It was great to see so many members tagging the APodA on social media. Materials were also created to advocate for the need to visit a podiatrist, more generally, which were made available for wider sharing.

During January 2024, APodA’s Facebook and Instagram accounts achieved a total daily reach of 35,000+ visitors, with over 1,900 interactions across Facebook, Instagram and LinkedIn.

Media pitches resulted in live on-air interviews with The House of Wellness Radio and ABC Radio Gold Coast. Articles were also published across The House of Wellness online, Daily Bulletin, as well as an advertorial piece with Mouths of Mums.

Looking ahead, this campaign’s success helps to raise awareness around the vital role podiatrists play in the healthy development of young people and it encourages people to use the  Find a Podiatrist tool, where APodA’s members are listed.